Entitled: Iron Man Three / 3

Ironman 3 title

Let’s face it, Tony Stark is not a serious guy. A little setback with anxiety attacks over invading aliens and unexpectedly feeling small in the grand scheme of things aren’t going to hold him back for long. After the blast of fun that was Iron Man 3, the end titles sock us with a jazzy, horn-erific Lolo Schifrin vibe. Tony rocks out as both himself and Iron Man, together with the rest of the cast, in a fun time montage that highlights his onscreen adventures from the previous films as well, via angled split screens and fast wipes.

In an interview with credits designer Danny Yount for Prologue over at Art Of The Title, the basic idea is outlined:

[Director] Shane [Black] is open to retro things — as evidenced in ‘Kiss Kiss Bang Bang’ — so he wanted something kind of like an old film title… like Pablo Ferro’s ‘Bullitt’ titles. And I’m a product of the ’70s and ’80s so I love old TV crime drama titles like ‘The Dukes of Hazard’ and ‘Get Smart.’ I’m also a huge fan of the classic comedies like ‘Airplane!’ and ‘The Naked Gun,’ which to me are all about taking a very serious subject and finding the right way to make it extremely unserious.”

“In the (original) test I used the music from an old show called ‘The Mod Squad,’ which was the cool show to watch back then. Now, the music is so campy that it’s hilarious. Everyone seemed delighted by the tone and the comedic moments found in unexpected freeze-frames. But the ’70s vibe was a little heavy-handed for them so we ended up somewhere in the ’90s, with drop-shadowed type and TV-like wipes and split screens. The colour freezes are about the only ’70s aspect of the style but it seems to work well overall.”

The order of images was sorted into suitable match cuts to fit Tony’s character – “Every time Tony Stark or Iron Man uses a certain trick or every explosion or every time you see beautiful women or cars. After all, it’s entertainment so it has to be pure fun!”

Of course, the images really gel with Brian Tyler’s superb retro music, completely unexpected for a superhero film. But then, a “Genius, billionaire, playboy philanthropist,” is no ordinary super hero.

iron man 3 credit 4

An alternative concept by  Jose Ortiz, Ash Thorp, Ken Pelletier, Craig Christian, Kim Vongbunyong, and Alasdair Willson for Alt Creative Inc was first considered. View a test below the finalised credits, and click here for more images from that proposal.


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